With summer in mind, I’ve listed my favourite ethical and eco-conscious swimwear brands of 2018. From bikinis made of old fishnets, to extremely versatile pieces and body positivity, here are the swimwear brands you need to know about now…
Wear Your Waste bikinis are built to last for many years to maximise their life before recycling. They use the highest quality swimwear fabrics. WYW inks will not fade after a couple of washes or a holiday in the sun. All this quality is obtained using regenerated fishing nets and other post-consumer waste. Your bikini will look brand new but you will actually be wearing waste.
Underprotection is a Danish brand based in Copenhagen and founded in 2010. The purpose of the company is to create underwear styles that makes you feel fabulous, loungewear you want to wear all week and swimwear that makes you dream about vacation and summer. Their biggest goal is to show that fair fashion made in sustainable fabrics do not have to be boring or less fashionable, it can be combined and they do their best to show that it’s possible. Underprotection design two collections a year, which includes lingerie, loungewear and swimwear all made in sustainable materials and produced in a certified factory.
Ruby Moon is an affordable brand with prices from £45. The brand donates 100% of their profits, how? They sell a swimsuit, make a loan to a woman entrepreneur in a developing country, with that she the money to create an income for her family. The entrepreneur returns the loan and Ruby Moon re-use the money to make two swimsuits which are then sold to make two loans. This way so they continue to grow the amount of loans that they can make.
Ashley, founder of Azura Bay, created an easy-to-shop collection, so that you don’t have to spend all your time vetting brands. She has chosen the most luxurious and stylish options for Azura Bay that also support your values: ethical production, local options, artisan & handmade production, Fair Trade and eco-friendly fabrics and production processes as much as possible. Additionally, most of the brands are woman-owned. Always looking for ways to make our business activities more environmentally friendly. Azura Bay uses 100% recycled boxes, poly mailers, and white tissue paper as well as biodegradable shipping tape. The brand seeks recycled content and eco-friendly inks in the rest of their packaging, promotional materials and stickers as much as possible.
Every BOO Bikini has roots in the ocean, even before it was made into one. Boo Surfwear teamed up with Ecofil ® , a brand that does an active contribution to the wellbeing of our oceans. For the Bikini, the brand chose ECONYL ®, a fibre that is regenerated from pre- and post- consumer waste. Among which they find old fishing nets, nylon scraps and carpet fluff. They didn´t stop with the sustainable fabric, but designed for longevity. You can adjust many of theur styles to fit your body perfectly, in any condition and also if your body changes, you can still wear your Boo.
Kiniki swimwear has been made in the UK for over forty years. Their Staffordshire factory handles everything from the initial concept, sourcing, design and production, making it a truly ethical business. You can even get 10% off your first order by signing up to their mailing list.
Seeking out fashion that supports sustainability and fair trade, philanthropy, green travel and cruelty free beauty, The Fair Edit is a paragon of meaningful lifestyle tips.